Guangzhou Ho-Chic audio Equipment Co., Ltd. 2020-2029 decade development plan
一: Determine the main development strategy of the company
Closely around the core idea of "do a good job in manufacturing, strengthen service", and constantly strengthen the company's production and manufacturing capabilities; Quality control ability; Management ability and self-learning ability of management function department.
"The road is long, I will be up and down and seek", the company should continue to consolidate the "production system, quality control system, management system" as the core competitiveness; Establish strategic partnerships with upstream and downstream supply chains, establish back-to-back relationships with customers, and form a community of destiny. We will continue to promote industrial upgrading and build a comprehensive business platform integrating research and development, production, sales and service.
二: Determine the company's business philosophy and business model
The company adheres to the business philosophy of operating according to law, honest and trustworthy, serving customers, mutual benefit and win-win, grasping the development trend of the audio industry, adhering to technological innovation and model innovation, and constantly improving customer service level and product quality.
Since its establishment, the company has gradually formed an effective and well-run business model. In the audio industry is facing historic changes, the company conforms to the market situation and industrial development trend, put forward a new business idea:
1. In the mode of operation: the development of modern manufacturing services. Promote the transformation of production-oriented manufacturing to service-oriented manufacturing, extending from the processing and production links to both ends, not only to provide customers with products, but also to combine the market information provided by customers to further develop products close to market demand; Reasonable configuration of product structure, from the development and production of a single product to the development and integration of systematic solutions in the application field; Correctly handle the relationship between specialized production and diversified development of leading products, and improve the level of system operation and rapid response.
2. In the market mode: on the basis of traditional customers and OEM customers, mining and developing industry customers in market segments as the incremental development of the company. The focus of market development is to cultivate 30 core customers of more than 3 million, and reach strategic cooperative relations with them; Rely on group competition and strategic alliance to improve the company's competition and cooperation ability. Do a good job of product technical support and training, and customers back-to-back growth together, so that sales become more direct.
In the production mode: combined with management innovation and process innovation, constantly improve the standardization of production process, quality inspection standardization and management process standardization; Use numerical control technology to transform and upgrade traditional equipment, so that traditional equipment can be developed into mechatronics equipment, and then gradually realize the digitalization, intelligence, high-speed and information of the production process. Thus, online monitoring, early warning and control of the whole process of production can be realized.
三：Specific strategies for medium - and long-term development planning
1. Innovation strategy:
From the aspects of organizational system, capital investment and talent development, strengthen the construction of the company's technology center, improve the company's innovation system with the technology center as the core, and improve the company's technological innovation capability.
A. The company's technology center has become the research center of the company's development strategy and development planning, the information integration center, the market research and development center, the industry-university-research center, the research and development center of new products, new technologies, new equipment, new processes and new materials, and the intellectual property creation and management center.
B. The technology center not only carries out the technology development necessary for the company's production and operation in the near future, but also carries out forward-looking research and development, so that the company has 3-5 years of technical reserves.
C. Strengthen research and development investment, research and development investment should reach more than 5% of sales revenue.
D. Implement intellectual property strategy, formulate incentive mechanism, improve the ability of creation, application, protection and management of intellectual property rights, actively declare patents, and establish awareness of creating independent intellectual property rights of core technologies through independent innovation.
E. Implement effective combination of production, university and research with research institutes, universities and core customers, develop from the traditional model of production, university and research alliance to strategic alliance, rationally allocate resources, effectively integrate advantages, and enhance research and development and innovation capabilities.
2.Product Strategy
The company will further enrich the product structure, strengthen the upgrading and optimization of traditional products, constantly enhance product design and product customization capabilities, and strive to produce more cost-effective new products.
A.Product research and development: vertically integrate supplier resources, expand product research and development channels, optimize and upgrade existing products, and strengthen the competitive advantage of products in traditional markets; Horizontal integration of various industries and application resources, strengthen the systematic research and development and integration of market segment products, so as to more accurately develop and tap market resources.
B.Product manufacturing: The company will strictly control quality, carry out quality promotion activities, and strengthen the quality control of the whole process including production preparation, processing, manufacturing, delivery and use; Through the training of employees, the standardization of the whole post, the supervision, restriction and assessment of all staff activities, the quality control of all staff is achieved., so as to ensure the physical quality of products.
C. Procurement: The company will implement the raw material procurement review system to ensure the input of high-quality raw materials at low prices, and through the formation of industrial strategic alliance with spare parts manufacturers, shorten the industrial chain, reduce operating costs, and enhance integrated management capabilities.
3：Market strategy
With the company's scale and production capacity, technological innovation system, ability, team, investment and results, the quality and cohesion of employees consist the overall image of the company, with quality products, good service and reasonable cost performance, to provide customers with carefree product applications.
A.From the company's domestic and foreign customer groups, select customers who share the same interests and values with the company, and develop or cultivate them as the company's core partners. Together with the customer, according to the customer's market positioning and the market group served, jointly develop the customer's product positioning and product line, give full play to the company's technical advantages, production advantages, quality control advantages and service advantages, and work with the customer back-to-back to strengthen the product and expand the market capacity.
B.Expand the cooperation with international brand OEM business, introduce the brand's advanced management philosophy, strict process requirements and strict acceptance of quality, will continue to improve the factory's large-scale production capacity. Through the technical cooperation with the brand side, it can constantly improve the company's overall technical ability of research and development. Through the supply chain cooperation with the brand, it can expand the company's original procurement channels and procurement resources.
C.According to the product demand of various industries, strengthen the systematic research and development and systematic integration of market segment products, solve the drawbacks, defects or instability of the original product system, and further tap the incremental market generated by various industries.
4：Talent strategy
Strive to form a systematic, sustainable, long-term, medium and short-term human resource management system. Firmly establish the view that talent is the first resource and strengthening the construction of talent team is the decisive factor to enhance the competitiveness of enterprises, and incorporate the construction of human resource capacity and talent training projects into the development strategy of enterprises.
A.Form a talent atmosphere that respects labor, knowledge, talent and creation; Improve the new employment mechanism of absorbing, retaining, motivating and cultivating talents.
B. Formulate a mechanism conducive to the construction, management and development of talent team, and establish a scientific and reasonable performance evaluation system and salary distribution system.
C. Strengthen the construction of three teams of operation and management personnel, professional and technical personnel and skilled personnel, especially the training of pioneering operation and management personnel, innovative professional and technical personnel and high-quality skilled personnel, so as to provide strong talent support and intellectual guarantee for the rapid development of enterprises.
5：Strategy Management
Strengthen strategic management, establish a strategic management system of enterprises and a mechanism for preventing strategic risks, strengthen the construction of modern enterprise system, and improve the modern enterprise system with the company system as the main form.
A.Improve the execution of the enterprise, clearly define the objectives, responsibilities and authority of each department and post, establish the corresponding authorization, inspection and layer by layer accountability system to ensure that they perform their functions within the scope of authorization; Establish a control structure covering all operational links of the enterprise, and develop control procedures between levels to ensure that the instructions issued by level by level can be strictly implemented.
B.Optimize business processes, rationally allocate production factors, and improve operation quality. Through integrating logistics, information flow, capital flow and process flow, we can realize the transformation from extensive production mode to lean, agile and intensive production mode.
C. Shape characteristic corporate culture, focusing on the exploration, refining and cultivation of excellent corporate culture with rich connotation of harmony, building a clear and complete corporate culture system adapted to corporate development strategy and business philosophy, so that the core values of corporate culture are recognized and followed by the majority of employees, and forming an internal driving force for cohesion and sustainable development.